Title | Ramadan |
Agency | Herezie |
Campaign | Ramadan |
Advertiser | Isla Délice |
Brand | Isla Délice |
Date of First Broadcast/Publication | 2010 / 8 |
Business Sector | Food |
Philosophy | Emphasize the Feast of Ramadan through a remarkable and relevant way Media Plan JC Decaux Innovative Outdoor in Île de France (examples: Gare Saint Lazare, Boulevard Montmartre) |
Philosophy (original language) | Souligner la fête du Ramadan d’une façon remarquable et pertinente. Plan média Affichage tactique JC Decaux en région Île de France (exemples : Gare Saint Lazare, Boulevard Montmartre). |
Problem (original language) | <!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> |
Result | As well as the billboards, more than 3000 views through different sharing websites |
Result (original language) | En plus des affiches sur place, plus de 3000 vues à travers les différents sites de partage. |
Media Type | Outdoor/Out of Home |
Executive Creative Director | Andrea Stillacci |
Art Director | Sébastien Boutebel |
Copywriter | Jean-Laurent Py |
Agency Producer | Marion Liebschutz |
Advertising Manager | Frédérique Hertzog |
Post Production | Chez Louis |
Director | Alexandre Ducroquet |
Strategic Planning Director | Luc Wise |