Zaid Al-Zaidy

Zaid is the Chief Executive Officer of independent creative group created in 2018. The Beyond Collective, a micro-network of specialist companies unified around the common goal of helping clients grow their brands in the age of the audience.

The Beyond Collective is home to creative entrepreneurs from the worlds of film, music, brand, media, PR, content production and advertising, who work both collaboratively and independently on a diverse range of client business challenges.

The group includes Top 50 advertising agency, Above+Beyond, the strategically driven media agency, Yonder, the Soho-based Scramble sound studio, with more companies in the pipeline in 2018.


Zaid is an award-winning brand and communications expert with nearly 20 years experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.

He is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications. He's even been Alan Sugar's advertising advisor on The Apprentice. But don't hold that against him.