| Title | Petition to Free Burma’s Political Prisoners (Board) |
| Agency | J. Walter Thompson INSIDE |
| Campaign | Petition to Free Burma’s Political Prisoners |
| Advertiser | Human Rights Watch |
| Brand | Human Rights Watch |
| Date of First Broadcast/Publication | 2010 / 6 |
| Business Sector | Human Rights |
| Tagline | The power to free Burma's political prisoners is in your hands. |
| Philosophy | |
| Result | In less than 12 hours, tens of thousands of signatures were collected from people of 86 countries. The installation attracted media from around the globe. The petition book was then sent to the United Nations’ Secretary General and leaders of countries that maintain close ties with Burma. Due to its success, the installation toured Prague and Brussels. Most importantly, more than 150 political prisoners have since been released, including opposition leader Aung San Suu Kyi. |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | Andrew Clarke |
| Art Director | Roy Wisnu |
| Copywriter | Chris Swift |
| Head of Art | Aaron Padin |
| Director of Photography | Izzy Levine |
| Director of Integrated Production | Claire Grupp |
| Director of Brand Production | Nick Scotting |
| Director of Brand Production | Kit Liset |
| Producer | Paul Charbonnier |
| Producer | John Minze |
| Producer | Tadd Ryan |
| Art Buyer | Elizabeth Corkery |
| Art Buyer | Sara Levi |