| Title | Pure Alfa Romeo (GINEVRA) |
| Agency | Armando Testa Group |
| Campaign | Senza Cuore Saremmo Solo Macchine |
| Advertiser | Alfa Romeo |
| Brand | Alfa Romeo |
| Posted | April 2013 |
| Product | 4C |
| Business Sector | Cars |
| Tagline (original language) | Senza Cuore Saremmo Solo Macchine. |
| Media Type | Television |
| Length | |
| Market | Italy |
| Creative Director | Raffaele Balducci |
| Art Director | Angelo Ratti |
| Copywriter | Valentina Mannone |
| Actor / Celebrity | Dwayne Johnson |
| Client Service | Eraldo Mussa |
| Production Company | Lebowski |
| Director | Agostino Panini |
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