| Title | Albert Einstein |
| Agency | Ogilvy South Africa |
| Campaign | Eyes |
| Advertiser | Bookdealers |
| Brand | Bookdealers |
| Date of First Broadcast/Publication | 2011 / 5 |
| Business Sector | Others |
| Tagline | Biographies |
| Philosophy | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| Media Type | Poster |
| Art Director | Marion Bryan |
| Copywriter | Gary du Toit |
| Creative Director | Mike Martin |
| Creative Director | bridget johnson |
| Executive Creative Director | Fran Luckin |
| Stock photography | Yousuf Karsh, Camera Press London |
| Stock photography | Corbis Images/Great Stock |
| Photographer | David Prior |
| Art Buyer | Mare Hofmeyr |
| Retoucher | Ryan Greig |
More Work
SEE ALLYoung Masseuse
- BRAND:
- Child Protection Centre Helpline
- AGENCY:
- spark*
Young Masseuse
- BRAND:
- Child Protection Centre Helpline
- AGENCY:
- spark*
Young Masseuse
- BRAND:
- Child Protection Centre Helpline
- AGENCY:
- spark*
Muhammad Ali
- BRAND:
- Bookdealers
- AGENCY:
- Ogilvy South Africa
Marilyn Monroe
- BRAND:
- Bookdealers
- AGENCY:
- Ogilvy South Africa
Martin Luther King
- BRAND:
- Bookdealers
- AGENCY:
- Ogilvy South Africa