Ryan Greig
Retoucher at Ogilvy South Africa
Bryanston, South Africa
TitleMartin Luther King
Agency
Campaign Eyes
Advertiser Bookdealers
Brand Bookdealers
Date of First Broadcast/Publication 2011 / 5
Business Sector Others
Tagline Biographies
Philosophy In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. 
Media Type Poster
Art Buyer
Retoucher
Stock photography
Photographer
Art Director
Copywriter
Creative Director
Creative Director
Executive Creative Director
Stock Photography

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