Title | A Special Evening |
Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
Campaign | A Special Evening |
Advertiser | Electrolux |
Brand | Electrolux |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
Tagline | Electrolux creates a special Christmas evening for those working away from home |
Story | Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve. |
Philosophy | Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers. According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015. This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy. |
Media Type | Community Relation |
Length | |
Agency | F/Nazca Saatchi & Saatchi |
Executive Creative Director | Fábio Fernandes |
Executive Creative Director | Eduardo Lima |
Creative Director | Theo Rocha |
Copywriter | João Paulo Testa |
Copywriter | André Brandão |
Art Director | Ricardo Pocci |
Account Supervisor | Marcello Penna |
Account Supervisor | Gisela Assumpção |
Account Supervisor | Gabriela Marques |
Account Supervisor | Julianna Carvalho |
Strategic Planner | José Porto |
Strategic Planner | Guilherme Pasculli |
Strategic Planner | Caio Felipe |
Media Director | Fábio Freitas |
Media Director | Adriana Roza |
Media Director | Karen Kimura Saito |
Agency Producer | Victor Alloza |
Agency Producer | Renato Chabuh |
Agency Producer | Gisele Campos |
Agency Producer | Maira Massullo |
Agency Producer | Rafael Paes |
Production Company | Hungry Man |
Director | Gualter Pupo |
Director of Photography (DOP) | Gustavo Ferri |
Director of Photography (DOP) | Danilo Mantovani |
Post Production | Hungry Man |
Post Production | Hungry Man | Great Studio |
Executive Producer | Rodrigo Castello |
Editing Company | Rami D |
Sound Design Company | Loud |
Project Director | Aline Veríssimo |
Project Manager | Beatriz Agnelli |
CONTENT MANAGER | Rogerio Soares |
Client Supervisor | Sandra Montes |
Client Supervisor | Juliane Mussarelli |
Client Supervisor | Silvia Tamai |
Client Supervisor | Sergio Saad |
Client Supervisor | Rita Moraes |