| Title | Tree Rings |
| Agency |
DDB Singapore
|
| Campaign |
Tree Rings
|
| Advertiser |
Animals Concerns Research & Education & Society
|
| Brand |
ACRES
|
| Posted | June 2011 |
| Business Sector | Preservation of Monuments, Parks & Wildlife
|
| Problem | Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be. |
| Result | The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause. |
| Media Type |
Packaging, Branding & Design
|
| Advertising Manager |
Rowena Bhagchandani
|
| Digital Artist |
Chris Ng
|
| Copywriter |
Khairul Mondzi
|
| Art Director |
Aaron Koh
|
| Art Director |
Gary Lim
|
| Creative Director |
Thomas Yang
|
| Executive Creative Director |
Joji Jacob
|
| Chief Creative Officer |
Neil Johnson
|
