Title | WMR Begin Desire |
Agency | &Rosas |
Campaign | Begin Desire |
Advertiser | Bacardi-Martini |
Brand | Martini Royale |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Alcoholic |
Story | Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the the global brand campaign "Begin Desire" was launched, Martini choose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in the print and digital executions to show the most passionate and sensual side of the elite competition. This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe. |
Media Type | |
Executive Creative Director | Isahac Oliver |
Art Direction | Mark Brooks |
Art Direction | Xavi Mauri |
Art Direction | Oriol Gil |
Art Direction | Nacho Ginestra |
Copywriting | Ramón Caba |
Copywriting | Isahac Oliver |
Accounts management | Edu Rojo |
Accounts management | Thibaud Vincent-Genod |
Agency Producer | Patricia García |
Production Company | Dora Joker |
Photographer | Biel Capllonch |