Thibaud Vincent-Genod
Client contact at &Rosas
Barcelona, Spain
TitleWMR Begin Desire
Agency
Campaign Begin Desire
Advertiser Bacardi-Martini
Brand Martini Royale
Date of First Broadcast/Publication 2015 / 4
Business Sector Alcoholic
Story Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the the global brand campaign "Begin Desire" was launched, Martini choose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in the print and digital executions to show the most passionate and sensual side of the elite competition.
This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe. 
Media Type Print
Executive Creative Director
Art Direction
Art Direction
Art Direction
Art Direction
Copywriting
Copywriting
Accounts management
Accounts management
Agency Producer
Production Company
Photographer

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