Achim Metzdorf
Group Creative Director at McCann Düsseldorf
Düsseldorf, Germany
TitleThe Interactive Coal-Gate
Agency
Campaign The Interactive Coal-Gate
Advertiser BBDO
Brand BBDO
PostedJuly 2011
Business Sector Event/Tradeshow Management
Philosophy The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands.
Result 900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies.
Media Type Packaging, Branding & Design
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter

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