Christoph Gähwiler
Christoph Gähwiler
Creative Director at thjnk Leo Burnett
Hamburg, Germany
TitleWall Of Fame
Campaign Wall Of Fame
Advertiser edding
Brand edding

On the occasion of its 50th anniversary, pen manufacturer edding wanted to bring the brand to mind for illustrators and creative types alike. edding continues to enjoy great brand affinity among this target group but the trend towards computer work threatens to undermine the brand. So the manufacturer of permanent markers wanted to become a topic of conversation where people spend most of their time: online.

Result <p>At the end of the first week, the collaborative piece of art consisted of 10,000 drawings. And by the end of the first month, 40,000 drawers had already made their mark at Even with just a quick look at the Wall, it is obvious that many of those who have worked on it are practised drawers and professional illustrators. Many of them are using the Wall to make a name for themselves and sign their artwork with the URLs of their portfolios. But perhaps the biggest success of all cannot be expressed in numbers: we created an environment in which good works are respected, so are very rarely drawn over, and in which the drawers are inspired by each other’s work.</p>
Media Type Packaging, Branding & Design
Creative Director
Art Director
Creative Director
Creative Director
Art Director

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