| Title | Sad Face |
| Agency | Jung von Matt/Elbe |
| Campaign | Bottle Faces |
| Advertiser | Blue Cross Blue Shield |
| Brand | Blue Cross |
| Posted | March 2014 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | It's not just you alcohol ruins |
| Story | The look through a bottle makes all invisible injuries that relatives of alcoholics suffer from visible. |
| Media Type | Outdoor/Out of Home |
| Market | Germany |
| Chief Creative Officer | Tobias Grimm |
| Chief Creative Officer | Jens Pfau |
| Creative Director | Hans-Peter Sporer |
| Creative Director | Henning Robert |
| Art Director | Thimon Machatzke |
| Copywriter | Luitgard Hagl |
| Copywriter | Heiko Notter |
More Work
SEE ALLDesperate Face
- BRAND:
- Blue Cross
- AGENCY:
- Jung von Matt/Elbe
Angry Face
- BRAND:
- Blue Cross
- AGENCY:
- Jung von Matt/Elbe
Concertmilk (Film)
- BRAND:
- Dortmund Concerthall
- AGENCY:
- Jung von Matt/365
Transparent Walls
- BRAND:
- Mercedes-Benz
- AGENCY:
- Jung von Matt/365
Concertmilk (Board)
- BRAND:
- Dortmund Concerthall
- AGENCY:
- Jung von Matt/365