| Title | Stop The Water While Using Me! |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
Stop The Water While Using Me!
|
| Advertiser |
T.D.G Vertriebs
|
| Brand |
T.D.G Vertriebs
|
| Posted | July 2011 |
| Business Sector | Skin Care
|
| Philosophy | The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The web campaign is designed to convey this message too.Develop a design and a typography for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!The complete design is almost completely reduced to typography. Besides the typography, the only other design element is a hand-drawn line. This reduction and limiting the design to black as a colour emphasise the call for austerity. |
| Result | Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! was already sold out. To meet the huge demand, production had to be increased considerably. |
| Media Type |
Packaging, Branding & Design
|
| Creative Director |
Katrin Oeding
|
| Art Director |
Christine Knies
|
| Art Director |
Christian Doering
|
| Copywriter |
Thomas Voelker
|
| Account Manager |
Marie Steinhoff
|
