Shachar Aylon
Associate Creative Director at BBR Saatchi & Saatchi
Ramat Gan, Israel
TitleBlood Relations
Agency
Campaign Blood Relations
Advertiser The Peres Center for Peace
Brand The Impossible Brief
Date of First Broadcast/Publication 2012 / 4
Business Sector Blood/Organ Donation
Tagline Could you hurt someone with your blood running through their veins?
Story Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project
After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it. 
Media Type Promotion & Event
Strategic Planner
Strategic Planning Director
Account Executive
Account Supervisor
Account Director
Production Manager
Head of Production
Technical Developer
Designer
Art Director
Copywriter
Creative Director
Creative Director
Creative Director
Executive Creative Director
Creative Partner

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