| Title | Your Game Is Your Voice |
| Agency |
Wieden + Kennedy
|
| Campaign |
Your Game Is Your Voice
|
| Advertiser |
Nike
|
| Brand |
Nike
|
| Posted | July 2011 |
| Business Sector | Sportswear
|
| Philosophy | With the Asia Games in full swing during 2010, strict government regulations and non-sponsor status meant we needed a non-traditional approach to make some impact. Most brands focused on the athletes, we chose to focus on the kids of Guangzhou to deliver an inspirational brand message. Many local kids were no longer able to participate in sports as their city and many of its facilities were taken over by the games. Our goal was to shine a spotlight on the local kids, inspire them to do more sport, and celebrate their achievements. |
| Result | The court wrap execution provoked immediate response from residents and athletes alike. What followed was a storm of media attention, including a 3 minute news segment broadcast on several TV stations, in addition to stirring up thousands of views, posts, uploads and comments across social media channels including BBS forums, microblogs, and video channels. |
| Media Type |
Packaging, Branding & Design
|
| Producer |
Jaslyn Loh
|
| Art Director |
Andrew Wilcox
|
| Executive Creative Director |
Nick Cohen
|
| Creative Director |
Conan Wang
|
| Designer |
Howl Lee
|
| Copywriter |
Thomas Tsang
|
| Account Supervisor |
Jason Wang
|
| Account Manager |
Gavin Lum
|
