Title | Guess the Car - The blind test |
Agency | BBDO Berlin |
Campaign | Guess the car - The blind test |
Advertiser | Daimler AG |
Brand | Smart |
Date of First Broadcast/Publication | 2014 / 5 |
Product | Fortwo |
Business Sector | Compact & Small Cars |
Tagline | Small outside. Big inside |
Story | The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras. |
Media Type | Web Film |
Length | |
Advertising Manager | Michael Schaller |
Advertising Manager | Markus Zeller |
Creative Team | Jan Harbeck |
Creative Team | Lukas Liske |
Creative Team | Daniel Schweinzer |
Creative Team | Ton Hollander |
Director | Daniel Schmidt |
Production Company | Markenfilm Crossing GmbH |