Lukas Liske
Managing Creative Director at Jung von Matt London
Berlin, Germany
TitleGuess the Car - The blind test
Agency
Campaign Guess the car - The blind test
Advertiser Daimler AG
Brand Smart
Date of First Broadcast/Publication 2014 / 5
Product Fortwo
Business Sector Compact & Small Cars
Tagline Small outside. Big inside
Story The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box.
The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size.
The spectacular action was filmed with special infrared cameras. 
Media Type Web Film
Length
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Team
Creative Team
Director
Production Company

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