Michael Pflanz
Michael Pflanz
Agency Producer at BBDO Proximity
Berlin, Germany
TitleTarget Heavy Food
Agency
Campaign Target Heavy Food
Advertiser Medicom Pharma
Brand Medicom Pharma
Philosophy

Show the affected people that (plant-based) Nobilin has the power to aid digestion.

Develop a promotional product design for a special edition of Nobilin in order to raise awareness for the brand. 

A promotional product design that seperates Nobilin from other brands at the point of sale. 

Result <p> </p> <p>Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.</p>
Media Type Packaging, Branding & Design
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Art Director
Illustrator
Copywriter
Account Manager
Agency Producer

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