Michael Pflanz
Agency Producer at BBDO Proximity
Berlin, Germany
TitleTarget Heavy Food
Agency
Campaign Target Heavy Food
Advertiser Medicom Pharma
Brand Medicom Pharma
Philosophy

Show the affected people that (plant-based) Nobilin has the power to aid digestion.

Develop a promotional product design for a special edition of Nobilin in order to raise awareness for the brand. 

A promotional product design that seperates Nobilin from other brands at the point of sale. 

Result <p> </p> <p>Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.</p>
Media Type Packaging, Branding & Design
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Art Director
Illustrator
Copywriter
Account Manager
Agency Producer

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