| Title | Sexy Fingers |
| Agency | Wunderman Thompson |
| Campaign | Sexy Fingers |
| Advertiser | Aides |
| Brand | AIDES |
| Date of First Broadcast/Publication | 2011 / 7 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Sexy Fingers |
| Philosophy | The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV. The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides). AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. www.aides.org |
| Media Type | Digital |
| Soundtrack | Flairs |
| More Information | www.sexyfingers.org |
| Interactive Development | We are Anonymous |
| Production | Frenzy |
| Music, Radio and Sound Design | Flairs |
| Executive Agency Producer | Charlotte Saint-Paul |
| Illustrator | Jean-Michel Texier |
| Art Director | Elodie Matyjasik |
| Executive Creative Director | Ghislain de Villoutreys |