|Agency||J. Walter Thompson Paris|
|Date of First Broadcast/Publication|
The french organization AIDES and JWT Paris launches SEXY FINGERS.
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).
|Music, Radio and Sound Design||Flairs|
|Executive Agency Producer||Charlotte Saint-Paul|
|Art Director||Elodie Matyjasik|
|Executive Creative Director||Ghislain de Villoutreys|
|Interactive Development||We are Anonymous|