Title | Make THE Difference |
Agency | Leo Burnett Chicago |
Campaign | Make THE Difference |
Advertiser | TMB Bank |
Brand | TMB Bank |
Date of First Broadcast/Publication | 2011 / 3 |
Business Sector | Banking, Finance, Law & Insurance |
Tagline | Make THE Difference |
Story | NA |
Philosophy | TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island. |
Media Type | Television & Cinema |
Production Company | Revolver |
Agency Contribution | Leo Burnett Group Thailand by Arc Worldwide |
Sound Production | Jingle Bell Bangkok |
Editor | Dan@ The Editors |
Producer | Alice Grant |
Director of Photography (DOP) | Geoffrey Simpson |
Director | Matt Devine |
Account Director | Suthasi Sukpornsinchai, Phatarada Tritiprungroj |
Producer | Sompetch Nuntasinrapachai |
Copywriter | Puttipong Pattanapongsagorn, Chanwit Nimcharoen |
Art Director | Park Wannasiri |
Creative Director | Sanpathit Tavijaroen |