Sleyman Khodor
Executive Creative Director at Lew'Lara\TBWA
São Paulo, Brazil
TitleThe Barbecue Bible
Agency
Campaign The Bible of Barbecue
Advertiser Tramontina
Brand Tramontina
Date of First Broadcast/Publication 2016
Business Sector Tableware, Cutlery, Cookware
Story Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. 
Media Type Digital
Length
Creative Director
Art Supervisor
Creative Director
Photography / Illustration
Director of Photography (DOP)
Copywriter
Sound Production
Copywriter
Chief Creative Officer
Copywriter
Art Director
Illustration
Copywriter
Director
MOTION DESIGN
MOTION DESIGN
Production Company
Illustration

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