Felippe  Mont
Creative Team at Berghs School of Communication
Sweden
TitleDon't Tell Ashton
Agency
Campaign Don't Tell Ashton
Advertiser Berghs School of Communication
Brand Berghs School of Communication
PostedDecember 2010
Business Sector Colleges, Universities & Education Centers
Philosophy How can 22 interactive students from Berghs School of Communication make themselves known to the industry and attract people from all over the world to study at Berghs? We invited people to join a project, the world’s first artwork made by twitter users. Three days after launch the artwork was completed, reaching over 4,000,000 people from 151 countries. Major industry press and media picked up the project and people from all over the world wrote about it, from Japanese blogs to Russian printed press. On Google the phrase ”Don’t tell Ashton” gave 130,000 results the first week.
Media Type Case Study
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team

People related to this work

Talent you might be interested in

Create a free Talent profile and become a member of AdForum

Get Started