| Philosophy | Volkswagen is currently focusing on value - specifically the widely held, erroneous belief that their cars are more expensive than most competitors. However, over time, Volkswagens almost always work out cheaper. This awareness message needed to reach beyond the people thinking about car purchases in the near future. We created a miniature interactive village through which visitors could roughly calculate the long term costs of various aspects of their life: family, fun, holidays, food, home and of course, a Volkswagen car, showing that that the little things really do add up over time but Volkswagen is on the case. |