| Title | Happy Box |
| Agency | Leo Burnett |
| Campaign | Happy Box |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2011 / 7 |
| Business Sector | Food |
| Philosophy | The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. |
| Media Type | Television & Cinema |
| Music, Radio and Sound Design | Wave Studios |
| Production Company | Moxie Pictures LDN |
| Production Company | MPC LDN |
| Director | Neil Gorringe |
| Account Planner | Ben Fox |
| Other | OMD |
| Account Planner | Matthew Watts |
| Creative Director | Tony Malcom/Guy Moore |
| Art Director | Trevor Webb/Sarah Clift |
| Copywriter | Trevor Webb/Sarah Clift |
| Executive Creative Director | Mark Tutssel |
| Editor | James Rosen |