Cat Howarth
Copywriter at Mother London
London, United Kingdom
TitleHappy Inside
Agency
Campaign The Wonderful Everyday
Advertiser IKEA
Brand Ikea
Philosophy

Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts.

Media Type Digital
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter

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