David Orton
Designer at Design by Disruption
New York, United States
TitleThe Girl Store
Agency
Campaign The Girl Store
Advertiser Nanhi Kali Mahindra Education Trust
Brand Nanhi Kali Mahindra Education Trust
PostedAugust 2011
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Buy a Girl her Life Back
Philosophy The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education; the most effective way to break the cycle of sex slavery and underage marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site. In the first few weeks we received over 3 million hits up-to-date, raised enough funds to send hundreds of girls to school, and received global media coverage: Forbes.com, Huffington Post, and Jezebel.com (to name a few).http://cargocollective.com/showcasegirlentry
Media Type Digital
Creative Director
Copywriter
Art Director
Designer
Designer
Designer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started