Title | Bloom |
Agency | McCann Erickson Los Angeles |
Campaign | Coffee-mate Natural Bliss |
Advertiser | Nestlé |
Brand | Coffee-Mate |
Date of First Broadcast/Publication | 2011 / 8 |
Product | Natural Bliss |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Tagline | Add your flavor naturally |
Philosophy | Nestlé’s Coffee-mate has launched a new marketing campaign in the U.S. for Natural Bliss, its new all-natural dairy creamer. Made with only four ingredients (milk, cream, sugar and natural flavors), Natural Bliss is available nationwide in Vanilla, Caramel and Sweet Cream flavors. |
Media Type | Television |
Executive Creative Director | Steve Levit |
Creative Director | Paul Nguyen |
Associate Creative Director | Jason Rappaport |
Agency Producer | Paul Roy |
Art Director | Ken Lin |
Copywriter | Ashley Crandall |
Group Account Director | Joe Bock |
Management Representative | Tracie Mills |
Assistant Account Executive | Maureen Walsh |
Planning Director | Amy Messinger |
Senior Account Planner | Megan Gordon |
Production Company | Smuggler |
Director | David Parker |
Director of Photography (DOP) | Shawn Kim |
Special Effects / VFX | Psyop |
Sound Design Company | Margarita Mix |