Marc Lasko
Executive Producer at The Richards Group
Dallas, United States
TitleFire
Agency
Campaign Citizen Soldiers
Advertiser Army National Guard
Brand National Guard
Date of First Broadcast/Publication
Tagline I remember the moment.
Philosophy

Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. 

Problem <p>Reenact a forest fire rescue. </p>
Result <p>The forest fire was created through practical means and visual effects. Salomon shot the background environments with Guardsmen and talent playing victims; the fire itself was added during post.<span> </span></p>
Media Type Television
Post Production
Editor
Executive Producer
Director
Production Company
Agency Producer
Account Executive
Account Executive
Associate Creative Director
Associate Creative Director
Account Director
Creative Director

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