| Title | Flood |
| Agency |
LMO Advertising
|
| Campaign |
Citizen Soldiers
|
| Advertiser |
Army National Guard
|
| Brand |
National Guard
|
| Date of First Broadcast/Publication |
2011 / 8
|
| Business Sector | Government & Other Authorities
|
| Tagline | I remember the moment. |
| Philosophy | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Problem | Reenact a rescue of flood victims in the aftermath of a hurricane. |
| Result | The production of the commercials was a major undertaking and included six days of shooting at Camp Roberts, near Pismo Beach in central California, and Joint Forces Training Base, near Long Beach. A variety of sophisticated military machinery was employed in the production. For a rescue sequence that appears in the hurricane spot, a Black Hawk helicopter was placed on top of a giant, custom-built gimble to simulate flight. For long shots, Salomon captured aerial footage of a suburban neighborhood with talent, standing on rooftops, but the flood waters, however, were added in post. |
| Media Type |
Television
|
| Market | United States |
| Editor |
Jonathan Del Gatto
|
| Post Production |
Foundation
|
| Executive Producer |
Marc Lasko
|
| Director |
Mikael Salomon
|
| Production Company |
Original
|
| Agency Producer |
Jack Noone
|
| Account Executive |
Jordan Rix
|
| Account Executive |
Mariam Djavadi
|
| Account Director |
Jessica Boyle
|
| Associate Creative Director |
Jeff Wright
|
| Associate Creative Director |
Adam Chism
|
| Creative Director |
Dave Marinaccio
|