Declan Cahill
Producer at Exit Films
Auckland, New Zealand
TitleThis Year, There's Only One Game
Agency
Campaign This year, everyone’s playing one game
Advertiser Microsoft
Brand XBox 360
Product Rugby World Cup 2011
Tagline This year, everyone’s playing one game.
Philosophy

The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play.

 

Media Type Television & Cinema
Creative Director
Copywriter
Account Director
Account Director
Account Manager
Executive Producer
Production Company Automatic Films

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