Pablo Schencke
Executive Creative Director / Partner at thjnk Zürich AG
Zurich, Switzerland
TitleCrossword
BriefThe actual answers to these crossword clues are “sparrow” and “heroin”. But the well-informed readers of Swiss newspaper WOZ have their own opinions.
Agency
Campaign Crossword
Advertiser Die Wochenzeitung
Brand WOZ
PostedNovember 2016
Business Sector Newspapers, Magazines, Books
Story Who wants to form their own opinion, reads the WOZ Die Wochenzeitung. As an independent media title this leftist-weekly illuminates political, economic and social issues, away from the monotony of the Swiss media. And that affects the readers, even when filling in crosswords, they form their own opinion.
Media Type Outdoor/Out of Home
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer

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