| Title | Wax |
| Title (original language) | Cire |
| Agency | BETC Paris |
| Campaign | The Quality in Power |
| Advertiser | Petit Bateau |
| Brand | Petit Bateau |
| Date of First Broadcast/Publication | 2011 / 8 |
| Business Sector | Clothing |
| Tagline | I resist so I exist |
| Tagline (original language) | Je résiste donc j'existe |
| Media Type | |
| Agency Contribution | Valérie Albou |
| Agency Contribution | Muriel Fagnoni |
| Agency Contribution | Béatrice Verdier |
| Creative Director | Rémi Babinet |
| Creative Director | Florence Bellisson |
| Art Director | Cyril Arandel |
| Copywriter | Danielle Lambert |
| Strategic Planner | Clarisse Lacarrau |
| Photographer | Paul Graves |
| Art Buyer | Isabelle Mocq Orain |
| Art Buyer | Karine Gréalou |
More Work
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- BRAND:
- Petit Bateau
- AGENCY:
- BETC Paris
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- BRAND:
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- AGENCY:
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Red
- BRAND:
- Petit Bateau
- AGENCY:
- BETC Paris