| Title | Harry's Nuts event promo film |
| Agency | Dare |
| Campaign | Harry's Nuts! |
| Advertiser | Sainsbury's |
| Brand | Harry's Nuts! |
| Date of First Broadcast/Publication | 2011 / 9 |
| Business Sector | Food |
| Tagline | Harry Hill’s nutty art venture |
| Philosophy | Harry Hill has just released an animation - drawn and voiced over by the man himself and animated by Dare - to promote a live event where Harry will draw portraits of fans using his own brand of nut as a canvass. All to promote his Fairtrade nuts. There will also be a post-event film, revealing the master at work in his cashew-dio creating his nutty portraits, available next week. |
| Problem | To promote ‘Harry’s Nuts!’, Dare has devised a campaign in which Harry Hill, the nation’s favourite comedian, will draw portraits of lucky fans using his own brand of Fairtrade nuts as a canvas. Fans will be invited to email photos of themselves to Harry who will hand pick the lucky ones to be drawn by his own fair hand. Then, on 7th September, Harry will enter his custom built art ‘cashew’-dio to draw the winning fans’ faces on the nuts. You can watch the whole thing unravel via Facebook updates and tweets. The lucky fans who are chosen will be sent their personalised nut portrait as their very own unique piece of Harry Hill art, worth millions (of course). Harry , who has published his own illustrated books, including ,children’s titles ‘Tim the Tiny Horse’ and ‘Tim the Tiny Horse at Large’, is combining his passions for art and Fairtrade to promote his own brand of nuts. In anticipation of the event, Harry will release a 2 minute animated film – hand-drawn and voiced over by the man himself in his own inimitable style and animated by Dare - to get fans on board. . As the world’s largest Fairtrade supermarket, Sainsbury’s is hosting the occasion from its Facebook www.facebook.com/sainsburys and Twitter www.twitter.com/sainsburys pages to broadcast the whole event as it happens. There will also be a post-event film, revealing the master at work in his ‘cashew’-dio creating his nutty portraits. Sainsbury’s sells Harry’s Nuts! Fairtrade salted peanuts and salted cashews in around 350 stores and has exclusively launched Harry’s Nuts! Crunchy Peanut Butter in 200 outlets. |
| Result | The film has just gone live and already over 100 people have submitted photos to be drawn on a nut. The post-event film, revealing the master at work in his ‘cashew’-dio creating his nutty portraits, will be released next week. |
| Media Type | Web Film |
| Account Director | James Kassam |
| Account Planner | Hugh De-Winton |
| Production Company | Blinkink |
| Director | Jake Hopewell |
| Animation | Matt Henry |
| Creative Team | Dipesh Mistry and Rob Graves-Morris |
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- BRAND:
- Whiskas
- AGENCY:
- BBDO Russia Group
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- BRAND:
- Whiskas
- AGENCY:
- BBDO Russia Group
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- BRAND:
- Whiskas
- AGENCY:
- BBDO Russia Group