| Philosophy | Introduced by 'Movie News' presenter Kristen Aldridge, the Gold Spot follows her exclusive report direct from a movie theatre where audiences are among the first to experience the Orange 'Phone Break'. Heightening the cinema going experience for film fans, the two minute Orange Phone Break happens every 15 minutes, putting the movie on pause whilethe audience takes time out to make that all important phone call – because as one movie goer says, "Sometimes you have to be on your phone."The tongue in cheek ad focuses on the hilarious over enthusiastic reactions made by our friends across the pond to the introduction of the Orange Phone Break in the movie, with Hollywood movie goers responses ranging from the practical "two hours is a long time not to talk", to the extreme "if someone calls you, and you don't call them back, they could think you're dead." One movie goer even describes the experience as "pushing the movie going experience into the 20th century... it's like the future." |