Title | Wake Up Wonderful |
Agency | Y&R London |
Campaign | Wake Up Wonderful |
Advertiser | Premier Inn |
Brand | Premier Inn |
Date of First Broadcast/Publication | 2015 / 8 |
Business Sector | Hotels, Resorts |
Tagline | Wake Up Wonderful |
Story | The TV advert captures picturesque scenes across the UK set to the sound of Wonderful Life. The advert showcases a variety of morning settings, all shot within a 5-mile radius of Premier Inn locations and filmed using an agile filming technique. Scenes range from a horse racing track with mist in the air, to the sprinklers preparing the pitch for a football match on a winter's day and seagulls setting off on their morning flight. It ends with Lenny leaving a Premier Inn hotel ready to face the day, all to the mellow sound of Katie Melua's 'Wonderful Life'. |
Media Type | Television |
Length | |
Soundtrack | Wonderful Life |
Sound Design Company | Jungle Studios |
Singer | Katie Melua |
Post Production | The Mill London |
Editor | Owen Oppenheimer |
Sound | Chris Turner |
Creative Director | Mark Roalfe |
Art Director | Andy Forrest |
Copywriter | Nicola Wood |
Business Director | Lucy Taylor |
Account Director | Ben Van der Gucht |
Account Manager | Megan O'Hagan |
Agency Producer | Danielle Sandler |
Director of Photography (DOP) | Mark Stenning |
Director | Simon Ratigan |
Production Company Producer | Mike Wells |
Editing Company | The Quarry |