| Title | The Useful Book |
| Agency | Acne |
| Campaign | The Useful Book |
| Advertiser | Acne R&D |
| Brand | Acne R&D |
| Date of First Broadcast/Publication | 2012 |
| Business Sector | Advertising Agencies |
| Story | The challenge was to re-invent the book. And to do it in an easy, accessible way that got people curious about what Acne R&D is all about. |
| Media Type | |
| Art Director | Johan Bello |
| Copywriter | Erik Bergqvist |
| Other | Elin Bäckman |
| Other | Julia Reijs |