Title | Valentine's Day Show the Love |
Agency | WCRS |
Campaign | #ShowTheLove |
Advertiser | Notonthehighstreet.com |
Brand | Notonthehighstreet.com |
Date of First Broadcast/Publication | 2015 / 2 |
Business Sector | Online Retail, E-store |
Tagline | #ShowTheLove |
Story | The TV ad tells the story of a couple’s romance through a mixtape and hero’s one of notonthehighstreet.com’s products - a personalised mix tape print, which is the saviour when the mixtape breaks. |
Philosophy | The cross-channel campaign will seek to remind consumers nationwide that when it comes to thoughtful, unique and less ordinary gifts for your significant other, notonthehighstreet.com is the go-to destination. |
Problem | Notonthehighstreet.com the UK’s largest curated online marketplace launches its Valentine’s Day marketing campaign this week – challenging the nation to #ShowTheLove. The campaign includes TV, press and digital activity and is intended to encourage the nation to be romantic- in an age where public displays of affection are frowned upon and technology is everywhere. |
Media Type | Television |
Length | |
More Information | Notonthehighstreet.com |
Sound Design Company | String and Tins |
Post Production | Filament |
Media Agency | M2M |
Production Company | Thomas + Thomas |
Creative Director | Chris Ringsell |
Producer | Alicia Farren |
Agency Producer | Alex Honnor |
Editor | Scot Crane |
Audio | Will Cohen |
Creative | Steve Hawthorne |
Creative | Katy Hopkins |
Account Handling | Emma Marsland |
Account Handling | Kevin Smith |
Planning | Alicia Gaworska |
Director | Kevin Thomas |
Post-Production | Hani AlYousif |
Production Company | The Quarry |