Title | My Angel Girlfriend |
Agency | BBH |
Campaign | Even Angels Will Fall |
Advertiser | Unilever |
Brand | Axe/Lynx Excite variant |
Date of First Broadcast/Publication | 2011 / 10 |
Business Sector | Toiletries |
Tagline | Even angels will fall |
Story | 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. |
Philosophy | This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign |
Problem | Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media |
Media Type | Television & Cinema |
Production Company | Moxie Pictures LDN |
Sound | Wave Studios |
Sound | Ed Downham |
Sound | Aaron Reynolds |
Editor | Bill Smedley |
Director of Photography (DOP) | Richard Mott |
Producer | Alicia Farren |
Director | Frank Todaro |
Account Director | Keir Mather |
Account Manager | Jen Omran |
Agency Producer | Chris Watling |
Creative Team | Dominic Goldman |
Creative Director | Dominic Goldman |
Creative Director | David Kolbusz |
Creative Team | David Kolbusz |
Advertising Manager | Tomas Marcenaro |
Post Production | The Mill London |
Editing Company | Work Editorial |