Tomas Marcenaro
Advertising Manager at Unilever
London, United Kingdom
TitleMy Angel Girlfriend
Agency
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication
Tagline Even angels will fall
Story

'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.

Philosophy

This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign

Problem <p>Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media</p>
Media Type Television & Cinema
Sound
Sound
Editor
Director of Photography
Producer
Director
Account Director
Account Manager
Agency Producer
Creative Team
Creative Director
Creative Director
Creative Team
Advertising Manager
Production Company
Post Production
Editing Company
Sound

People related to this work

Related Ads

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started