| Title | Fireworks |
| Agency | BBH |
| Campaign | Unleash the Chaos |
| Advertiser | Unilever |
| Brand | Axe Anarchy/Lynx Attract |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Fragrances, Perfumes & Toilet Waters |
| Problem | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Media Type | |
| Creative Director | Dominic Goldman |
| Creative Director | David Kolbusz |
| Creative Team | Szymon Rose |
| Creative Team | Daniel Schaefer |
| Advertising Manager | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Account Manager | Jen Omran |
| Print Producer | Jeremy Gleeson |
| Photographer | Jean Yves Lemoigne |
| Retoucher | Gary Meade |
| Photographer Production Company | Mad for It |
More Work
SEE ALLGeneration Astronaut
- BRAND:
- Axe Apollo
- AGENCY:
- BBH
Lifeguard
- BRAND:
- Axe Apollo
- AGENCY:
- BBH
Petrol
- BRAND:
- Axe Anarchy/Lynx Attract
- AGENCY:
- BBH
Dog
- BRAND:
- Axe Anarchy/Lynx Attract
- AGENCY:
- BBH
The Chain
- BRAND:
- Axe Anarchy/Lynx Attract
- AGENCY:
- BBH
My Angel Girlfriend
- BRAND:
- Axe/Lynx Excite variant
- AGENCY:
- BBH