Ramesh
Ramesh
Music Arranger at Innocean Australia
North Sydney, Australia
TitleRespect
Agency
Campaign RESPECT
Advertiser Kia Motor Corp.
Brand Kia Australia
Date of First Broadcast/Publication
Product Rio
Tagline Rio Reborn. RESPECT
Philosophy

Kia Australia, through Innocean Australia launches the new Reborn Rio, with a spot entitled, "RESPECT". Unlike most small cars, the new Rio is not a compromise - it's a small car that even guys will want to drive. To drive this spot, the famous anthem by Aretha Franklin, RESPECT has been given a fresh twist.

Media Type Television
Soundtrack R.E.S.P.E.C.T
Strategic Planner
Account Executive
Account Director
Music Arranger
Music Company / Composer
Editor
Cinematography
Executive Producer
Production Manager
Director
Production Company
Agency Producer
Art Director
Copywriter
Creative Director

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