Audi Q2 - "#untaggable"

Ogilvy South Africa

Ogilvy South Africa Cape Town, South Africa

10980

Title	#untaggable
Agency	Ogilvy South Africa
Campaign	#untaggable
Advertiser	Audi
Brand	Audi Q2
Date of First Broadcast/Publication	2017 / 2
Business Sector	Cars
Story	Model, actress, lawyer and activist Thando Hopa is the latest to feature in Audi's #Untaggable global campaign. In their global campaign for the new Q2, Audi’s #Untaggable positioning explores how the best or most beautiful things in life are impossible to define. So far, #Untaggable films have explored subjects like music, fashion, the city, and breakfast. South African director Sam Coleman of Giant Films continues the story together with Ogilvy South Africa. Exploring undefinable beauty and confronting stereotypes, the latest piece for Audi features South African model, actress and activist Thando Hopa who was born with albinism. A lawyer, Thando finds meaningful work to be done in the public eye through changing perceptions and fighting prejudice against people with albinism.
Media Type	Television
Length	46 seconds
Production Company	Giant Films
Executive Creative Director	Nicholas Wittenberg
Agency Producer	Ali Coetzee
	Mark Haefele
Other	Neil White
Director	Samuel Coleman
Producer	Boris Vossgatter
Executive Producer	Emma Lundy
Executive Producer	Cindy Gabriel
Director of Photography (DOP)	Vicci Turpin
Art Director	Josie Minty
Wardrobe / Stylist	Bridget Baker
Offline	Charmaine Greyling
Post Production	Upstairs Ludus
Editor	Xander Van Der
Colorist	Nic Appostoli
Music Composer	Markus Wormstorm