Rubber Republic
Other at J. Walter Thompson London
London, United Kingdom
TitleRhian Touches Herself
Agency
Campaign Rhian Touches Herself
Advertiser Male Cancer Awareness Campaign
Brand Male Cancer Awareness Campaign
Date of First Broadcast/Publication
Philosophy

Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist.

The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.

The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.

Media Type Web Film
Other
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Sound
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