Heineken - "The Tutorial"

Publicis Italy

Publicis Italy Milan, Italy

55219

Title	The Tutorial
Agency	Publicis Italy
Campaign	When You Drive, Never Drink
Advertiser	Heineken
Brand	Heineken
Date of First Broadcast/Publication	2016 / 9
Product	Formula 1 Sponsorship
Business Sector	Beers, Ciders, Lagers
Story	The Formula 1 Circus arrives in Monaco.David Coulthard tells a complete stranger, the lucky owner of the last two Heineken, from the terrace of an exclusive club.Emotions, dreams and reality are perfectly mixed, as in every race and on each circuit. Until the unexpected final.
Media Type	Cinema
Length	88 seconds
Editing Company	MPC LDN
Brand Director	Gianluca Di Tondo
Chief Creative Officer	Bruno Bertelli
Executive Creative Director	Cristiana Boccassini
Copywriter	Bruno Vohwinkel
Art Director	Alessandro Candito
Strategic Planner	James Moore
Account Director	Lorenza Montorfano
Account Manager	Silvia Ghiretti
Agency Producer	Mariella Maiorano
Director	Gary Freedman
Executive Producer	Christiane Dressler
Production Company Producer	Jason Kemp
Director of Photography (DOP)	Stéphane Vallée
Post Production	MPC London
Creative Director	Bill McNamara
Special Effects / VFX	Adam Crocker
Special Effects / VFX	Phil Whalley
Colorist	Jean-Clément Soret
Production Company	Anorak
Actor / Celebrity	David Coulthard