Cas Binnington
Production Company Producer at Gamefruitpulp
Toronto, Canada
TitleThe Inevitable News
Agency
Campaign The Inevitable News
Advertiser WWF
Brand WWF-Canada
Date of First Broadcast/Publication 2012 / 10
Business Sector Environmental & Ecological Issues
Story WWF-Canada has launched a new public awareness campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on “The Inevitable News”, a news channel that covers the news “before it happens”. 
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