Patrick Lara

Patrick Lara

Directeur Général at Publicis Conseil

Paris, France
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My Latest Work

Summary

In 1988, Patrick joined Intermarco/Publicis Etoile as Account Executive on the Crédit Lyonnais and Orangina accounts.
He joined DDB in 1993, first as an Account Supervisor then as an Account Director with a strong experience in FMCG accounts.
In 2000, he was named New business Director of Jean&Montmarin.
In 2003, he took the role of Account Director, Deputy General Manager and General Manager at TBWA/Paris in charge of the BNP Paribas account, developing it on a worldwide scale. In 4 years, BNP Paribas became the number one account of TBWA Paris.
In 2008, he joined Grey Paris as the co-President. In 2 years, the agency won a significant number of pitches and international creative awards.
In 2010, he joined Publicis Groupe to run the Carrefour Group on a worldwide scale.
In 2011, he was appointed Managing Director of Publicis Conseil, running the Renault Worldwide Account. 

People I worked with

Olivier Altmann
Co-founder
ALTMANN+PACREAU
Pierre Marcus
Agency Producer
Wanda Paris
Nathalie Levincent
Agency Producer
Mathematic
Caroline Méchaï
Advertising Manager
Volkswagen
Kuntzel +Deygas
Director
Add a Dog

Education

European Business School

Paris
September 1985 - July 1989 (3 years 10 months)

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