Thalia Murray
Producer at The Mill London
London, United Kingdom
TitleThe Jury
Agency
Campaign The Jury
Advertiser ITV
Brand ITV1
Date of First Broadcast/Publication
Story

The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’.  The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.

Problem <p>The brief was to continue to build ITV1’s reputation for quality drama.  The Jury is<strong> </strong>not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers.  It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.</p> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> 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Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><span style="font-size: 12pt; font-family: 'Arial','sans-serif'; color: black;">The brief was to continue to build ITV1’s reputation for quality drama.<span>  </span>The Jury is<strong> </strong>not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers.<span>  </span>It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.</span>
Media Type Digital
Account Manager
Agency Producer
Creative Director
Creative Director
Creative Team
Creative Team
Advertising Manager
Advertising Manager
Other
Other
Photographer
Production Company Little Yellow Jacket
Producer
Post Production Wellcom Retouching
Designer
Production Company
Production Company

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