Lucas Urquiza
Lucas Urquiza
Executive Producer at Del Campo Saatchi & Saatchi
Buenos Aires, Argentina
TitleBGH Quick Chef Music
Agency
Campaign BGH Quick Chef Music
Advertiser BGH
Brand BGH
Date of First Broadcast/Publication
Product Microwave
Philosophy

Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven:  BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week.

The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012.

The objective?  To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world.  And, of course, to sell a lot of microwaves.

Problem <p>The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years.  So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals.</p>
Media Type Case Study
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Agency Producer
Agency Producer
Account Director
Account Executive
Director
Director
Executive Producer
Advertising Manager
Advertising Manager

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