| Title | Cell Phone |
| Agency | VML Brazil |
| Campaign | Keyboards |
| Advertiser | Colgate-Palmolive Company |
| Brand | Protex |
| Date of First Broadcast/Publication | 2012 / 4 |
| Business Sector | Toiletries |
| Story | To promote the Protex antibacterial soap, Y&R São Paulo has created a campaign with the names of different bacteria written on objects and locations where they live. In signing the ad brings the slogan: “Protex kills 99,9% of all bacteria”. |
| Media Type | |
| Art Buyer | Monica Beretta |
| Art Director | Fabio Rodrigues |
| Creative Director | Flavio Casarotti |
| Creative Director | Ruy Branquinho |
| Chief Creative Officer | Ruy Branquinho |
| Copywriter | Fábio Victória |
| Copywriter | Pedro Bullos |
| Copywriter | Pedro Guerra |
| Print Producer | Elaine Carvalho |
| Print Producer | Flavio Zamboni |
| Client Supervisor | Adriana Leite |
| Client Supervisor | Adriana Anido |
| Media Director | Gustavo Gaion |
| Media Director | Fabíola Sidorenko |
| Account Director | Valéria Ordonhez |
| Account Director | Claudia Menezes |
| Account Director | Priscila Campolina |
| Account Director | Fernanda Flandoli |
| Account Director | Eliana Yamaguchi |
| Account Director | Adriano Eliezer |
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