Valéria Ordonhez
Account Supervisor at VMLY&R Brazil
São Paulo, Brazil
TitleTablet
Agency
Campaign Keyboards
Advertiser Colgate-Palmolive Company
Brand Protex
Date of First Broadcast/Publication 2012 / 4
Business Sector Toiletries
Story To promote the Protex antibacterial soap, Y&R São Paulo has created a campaign with the names of different bacteria written on objects and locations where they live. In signing the ad brings the slogan: “Protex kills 99,9% of all bacteria”. 
Media Type Print
Chief Creative Officer
Art Director
Art Buyer
Print Producer
Client Supervisor
Client Supervisor
Media Director
Media Director
Account Planner
Account Planner
Account Planner
Account Director
Account Director
Account Director
Print Producer
Copywriter
Copywriter
Copywriter
Creative Director
Creative Director

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