Toronto native Jeff Low found his way into directing through a rather non-traditional route. A talented bass guitarist and keyboard player, he worked for nearly a decade as a full-time musician on projects ranging from jazz to punk rock. During this time, he started working on-set as a PA, and a curiosity for filmmaking was born. Driven by a passion for the process and aided by his affable personality, Jeff quickly moved up the ranks of commercial production, working closely as an EP with many award-winning directors.
Now an award-winning director in his own right, Jeff’s brilliant “Cat Man” spot for Skittles garnered 1.5 million views online within 24 hours of its debut, and the overall campaign won two Gold Lions at Cannes. He has also directed campaigns for Nissan, Dick’s Sporting Goods, Mattel, The Guardian, KFC, Comcast Xfinity, Mentos, The Vancouver Police Department, WWF, MINI, Brita, Baskin Robbins and FedEx, among others, and his work has been recognized in the Communication Arts Design and Advertising Annual, One Show, Cannes Lions, London International Awards and The Bessies.
More than anything, Jeff enjoys bringing good scripts to life and is constantly evolving as a filmmaker. Seemingly counter to his comedic style, Jeff approaches each project tactically, judiciously deconstructing the conceptual underpinnings of each project in preproduction. When called for, he is also known to collaborate as a writer with agency creative teams to deliver his signature offbeat style – always with impeccable comedic timing.